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EMPLOYER BRAND CONSULTING

“People work for money, but they work even more for meaning in their lives. In fact, they work to have fun. Companies that ignore this fact are essentially bribing their employees and will pay the price in lack of loyalty and commitment.” 

Prof. Jeffrey Pfeffer, Stanford Business School

WHAT IS AN EMPLOYER BRAND?

An employer brand is the sum of all the characteristics and distinguishable features that prospective candidates and current employees perceive about an organization’s employment experience. The employment experience serves as the foundation of the employer brand and includes tangibles such as salary, rewards and benefits, but also extends to intangibles such as an organization’s culture, values, management style and opportunities for employee learning, development and recognition.

WHAT IS EVP (EMPLOYEE VALUE PROPOSITION)?

An EVP (Employee Value Proposition) can be considered as a silent contract between the employer and the employee which reflects the expectations of each party. A well developed EVP is a great key which generates engagement within the organization and attractiveness outside.

WHY DO YOU NEED EMPLOYER BRANDING?

Employer Branding provides you with measurable benefits. Your Employer Brand;

  • Helps you increase your organizational attractiveness for potential employees;
  • Helps you increase the engagement levels of current employees;
  • Helps you position your former employees as brand ambassadors in the most sustain-able way;
  • Helps you communicate the notion of “Employer of choice” internally and externally in the most effective way

APPLICATION CIRCLES

Kick – Off: Generating your Unintentional Employee Value Proposition (UEVP)

 

Developing Employee Value Proposition – EVP: Determination of the critical attributes of the EVP, determination of the motive for brand based on the employee’s experience, value surveys

 

Implementing the EVP: 5-dimensional EVP wheel work, matching of employer brand with the corporate brand (brand promise + brand personality), with key groups EVP test, implementing Employer Brand to 7 stages (Realize – Reputation-Apply-Join-Work-Leave-Remember) of the employee experience.

 

Communicating the EVP: Communication of Employer Brand, preparation of Employer Brand Book, Social Media strategies

 

Employer Brand ROI: Employee Value Proposition (EVP), a strong employer brand awareness for current and potential employees, synchronizing Organizational Attractiveness parameters with the company culture, effective internal communication programs, enriched employment experience, social media strategies to be established for recruitment and retention, effective reward and recognition systems in compliance with internal customer segments

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