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EMPLOYER BRANDING

OBJECTIVE

Are you recruiting the right talent? Is your organization attractive enough? What sets your company apart from the competition? To have the answers to these questions, companies need to think strategically about their employer brand. This keynote focuses on the core principles of employer branding with best practices from different industries.

CONTENT

  • What is an Employer Brand? Why do we need it?
  • Employer Branding Success Factors
  • Employee Value Proposition (EVP): What is it and how we can generate it?
  • The harmony between corporate brand and employer brand (brand value proposition and brand personality)
  • How to activate your EVP at different stages of employee experience
  • The key performance indicators of a sustainable Employer Brand

DURATION

½ Day