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MILLENIAL CONSUMERS

OBJECTIVE

Companies are fiercely competing for millennial mindshare and it’s only the beginning. Young generation consumers have a lot of infuence over older generations and are trendsetters across all industries. It goes without saying that any of the traditional methods of communication have proven ineffective at capturing millennials’ attention. This keynote focuses on insights on how to connect with this generation in the most authentic way.

CONTENT

  • 21st Century: Time to compete with consumers
  • Generational system as a foresight tool to understand consumer behavior
  • Baby Boomers, Gen X, Gen Y: How do they differ from each other as consumers?Millennials’ Beliefs, Choices, Priorities
  • Marriage of consumer brand and employer brand
  • Strategy Shift: From quantity to quality – From content to context – From function to experience
  • Are we ready for Gen Z?

DURATION

½ Day